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Data-driven

merchandising and sales

Unlock hidden revenue streams through advanced analytics and AI-powered insights.

 

South African retailers are investing in data analytics and building internal capabilities to gain deep insights into customer behaviour, optimise pricing and promotions, and create personalised experiences that drive loyalty. Your data holds the answers to countless growth questions, from which products to stock in each location to what price points maximise both volume and margin.

As your strategic growth partner, we help you turn data assets into competitive advantages and new revenue opportunities with analytics built for South African retail realities. Together, we'll unlock insights that drive smarter merchandising, more effective promotions, and strategic decisions based on what your customers actually want. We combine advanced analytics infrastructure, dedicated data science expertise, and AI-powered intelligence to transform how you merchandise, price, and sell across your entire estate. 

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Your data as a growth engine

When your merchandising and sales decisions are guided by data, everything improves. You stock what sells in each location. Your promotions deliver real ROI. Pricing protects margins while winning sales. You spot trends before competitors and identify new revenue opportunities others miss.

The retailers thriving in South Africa's market have turned data into their secret weapon. With the right analytics and AI capabilities, you can predict what customers will buy next week, personalise offers that actually convert, and optimise every aspect of your merchandising strategy. Your data becomes the foundation for growth, not just reports that sit unread.

Unlocking insights together 

 

We bring together the analytics infrastructure, data science expertise, and AI capabilities to help you make smarter decisions faster. Whether you're building predictive models for the first time, monetising your data assets, or optimising pricing across thousands of SKUs, we work alongside you to turn data complexity into clear action.

Our approach combines three integrated capabilities that work together to transform your data into revenue:

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Complete visibility into what's really happening

Capture, unify, and visualise the data that drives better decisions

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Customer behaviour analytics
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where in-store IoT sensors capture foot traffic, dwell time, and interaction patterns that reveal what customers actually do, not just what they buy 
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Transaction intelligence
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that unifies POS data across all channels, giving you comprehensive visibility into complete customer journeys 
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Performance benchmarking
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with store-level analytics that identify your top performers and show exactly what they're doing differently 
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Real-time dashboards
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that give executives instant visibility into KPIs, trends, and actionable insights across your entire estate 
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Data quality and expertise you can trust 

Ensure accuracy, maintain compliance, and access ongoing data science support

  • Data quality management that ensures accurate and consistent data across all your systems and touchpoints, so insights are reliable

  • Analytics-as-a-service with dedicated data scientists who provide ongoing insights, model optimisation, and strategic guidance tailored to your business
  • Performance reporting with custom analytics packages designed around your specific business requirements and decision-making needs
  • Compliance monitoring through automated POPIA and data governance frameworks that protect customer privacy while enabling innovation
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AI that predicts, personalises and optimeses automatically

Turn data into revenue through machine learning and advanced analytics

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Customer lifetime value modelling
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where AI predicts and optimises CLV, increasing your profitability by 25-35% through smarter customer investment
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Personalisation engines
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that deliver tailored experiences to each customer using advanced AI, making every interaction feel relevant
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Predictive analytics
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for churn prediction, demand forecasting, and fraud detection that help you stay ahead of problems and opportunities
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Revenue optimisation
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through dynamic pricing algorithms that increase your margins by 5-15% while remaining competitive
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Market intelligence
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with competitive analysis and trend identification that inform strategic decisions before competitors move
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Data monetisation
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that creates new revenue streams through anonymised insights packages for suppliers and partners
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AI-powered promotions
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with campaign optimisation that delivers 3x ROI improvement over traditional marketing methods
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Altron interim financial results for the six months ended 31 Aug 2025

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Altron launches SA's first operational AI Factory delivering enterprise-grade AI Infrastructure, platform and services

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Altron Digital Business partners with Huawei to introduce AI-powered contact centre solution in South Africa

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Customers who trust our expertise

 

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The impact on your business and growth 

 

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New revenue and margin
growth
• 25-35% profitability increase through customer lifetime value optimisation

• 5-15% margin improvement via dynamic pricing that responds to market conditions

• 3x ROI improvement on promotions through AI-powered campaign optimisation

• New revenue streams from data monetisation with suppliers and partners
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Smarter merchandising and
inventory
•Predictive demand forecasting reduces stockouts while minimising excess inventory

• Store-level performance analytics reveal what top performers do differently

• Customer behaviour insights show which products to stock in each location

• Real-time dashboards guide quick adjustments to merchandising strategies
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Better customer understanding and personalisation
• Unified transaction intelligence reveals complete customer journey patterns

• Foot traffic and dwell time analytics show what catches customer attention

• Churn prediction helps you retain valuable customers before they leave

• Personalisation engines make every customer feel understood and valued
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Protected data and ongoing
expertise
• Automated POPIA compliance maintains customer trust while enabling innovation

• Dedicated data scientists provide continuous optimisation and strategic guidance

• Data quality management ensures decisions are based on accurate information

• Fraud detection capabilities protect revenue and customer relationships
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Customer Success Stories

Massmart

Reducing IT escalations by more than 50%

We created the Massmart Tech Booth to support and help them provide employees with more efficient IT support. Offering immediate walk-in support, the Tech Booth handles nearly 1 500 queries each month. 

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Putco Case Study

Accidents and claims lowered by 70% 

Following a large accident that claimed many lives, Putco started using our Netstar Fleet Management System to monitor bus safety and use. Our system has helped Putco drastically reduce accidents and claims recorded against them.

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Hungry Lion

Simplified workforce management across borders

We partnered with Hungry Lion to implement and integrate a workforce management solution and a data analysis system to improve profitability for their host of stores both locally and in neighbouring countries.

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Let us help you get the most from your data platform. 
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Latest Stories

Press Release

Altron interim financial results for the six months ended 31 Aug 2025

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Artificial Intelligence

Altron launches SA's first operational AI Factory delivering enterprise-grade AI Infrastructure, platform and services

Learn more learn more

Press Release

Altron Digital Business partners with Huawei to introduce AI-powered contact centre solution in South Africa

Learn more learn more

Get in touch

Let’s chat today to optimise your retail offering and improve your customers’ experiences.