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12 August, 2025
The business challenge
As a large Telco, they face several key challenges in driving analytics on a daily basis. The sheer scale of data generated by millions of subscribers and billions of transactions overwhelming, making data ingestion, storage, and extraction complex and resource-intensive. Additionally, data silos and the lack of integrated and connected data sources hinder the creation of a single source of truth, complicating data analysis and decision-making.
The requirement for efficiency and performance was another critical factor, as translating and accessing needed data quickly to deliver actionable insights was becoming increasingly challenging. As a business within an industry where there was flat revenues and decreasing EBITDA, the Telco had to find systematic data-driven business outcomes to stay competitive.
Due to the critical nature of data driven decision making on a daily basis, maintaining high availability and performance of mission-critical systems embedded in operational processes was essential, requiring robust and scalable analytics infrastructure.
The solution
Implementing a world-class large modern enterprise data warehouse addressed the challenges faced by the large Telco in driving analytics. By ingesting billions of records daily, they were able to integrate various data sources into a unified platform, breaking down data silos and creating a single source of truth that is used for critical business decisions.
The integration facilitates efficient data ingestion, storage, and processing to handle the vast amounts of data generated daily. The Telco was also able to seamlessly migrate their on-premise enterprise data warehouse platform to the Cloud ensuring scalability, flexibility, and cost-effectiveness. The solution, it supports robust data governance and security measures, ensuring high availability and performance of mission-critical systems. This comprehensive approach allowed the Telco to quickly access and analyze data, derive actionable insights, and make data-driven decisions, ultimately improving operational efficiency and customer engagement.
In addition, we provide the customer with an end-to-end operational Managed Service for the data load and preparation as well as ongoing solution development allowing the customer to focus on their business while we focus on delivering against demanding SLA’s to keep their business running effectively and cost efficiently.
The business outcomes
The Telco was able to enhance decision-making across multiple data domains of which Customer is the main aspect. High-quality data enhances the quality and effectiveness of decision-making, while comprehensive integrated data enables timely, informed decisions across various business functions. Strengthening businesses trust and confidence in these data assets.
The 100% SLA’s achieved for operations and 99.97% up-time allows for business to be driven at the highest level of efficiency.
The high level of integration enables quick, easy access to new information for the business. Outbound campaigns benefit from insights gained through trusted sources, resulting in more effective targeted marketing.
Transitioning to a next-generation platform enhances solution openness and accessibility within the broader ecosystem, thereby increasing return on investment and addressing the agility and innovation requirements of modern digital enterprises.